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Content Format Performance

How do different page types and content formats actually perform in search? Here's the data.

Based on analysis of 43,797 pages across 216 websites

By Page Type

Category Page

300 pages
Avg. Impressions
15,794
Avg. CTR
69.1%
Avg. Position
22.6
Avg. LCP
7.18s

Article / Blog Post

1,731 pages
Avg. Impressions
8,880
Avg. CTR
93.9%
Avg. Position
26.8
Avg. LCP
6.02s

Product Page

1,708 pages
Avg. Impressions
2,861
Avg. CTR
64.8%
Avg. Position
17.5
Avg. LCP
11.56s

FAQ Page

437 pages
Avg. Impressions
2,359
Avg. CTR
87.6%
Avg. Position
29.6
Avg. LCP
7.03s

Static Page

232 pages
Avg. Impressions
2,191
Avg. CTR
171.9%
Avg. Position
29.6
Avg. LCP
5.89s

Service Page

140 pages
Avg. Impressions
1,326
Avg. CTR
35.5%
Avg. Position
28.6
Avg. LCP
6.70s

By Content Format

Guide

1,444 pages
Avg. Impressions
11,362
Avg. CTR
40.6%
Avg. Position
32.0
Readability
76.3/100

How-To Guide

476 pages
Avg. Impressions
11,103
Avg. CTR
54.0%
Avg. Position
30.2
Readability
75.3/100

Review

1,388 pages
Avg. Impressions
10,998
Avg. CTR
64.2%
Avg. Position
23.5
Readability
72.5/100

Comparison

488 pages
Avg. Impressions
9,930
Avg. CTR
41.3%
Avg. Position
30.6
Readability
75.6/100

Listicle

769 pages
Avg. Impressions
6,140
Avg. CTR
46.4%
Avg. Position
32.9
Readability
75.3/100

Narrative

1,613 pages
Avg. Impressions
2,351
Avg. CTR
54.1%
Avg. Position
34.4
Readability
71.8/100

Popular Comparisons

Article / Blog Post vs Landing Page
Article / Blog Post vs Product Page
Product Page vs Category Page
Landing Page vs Service Page
FAQ Page vs Article / Blog Post
Home Page vs Landing Page
Listicle vs How-To Guide
Guide vs Narrative
Review vs Comparison
Listicle vs Guide
How-To Guide vs Guide
Review vs Narrative
Article / Blog Post vs Service Page
Product Page vs Landing Page
Category Page vs Tag Page
Article / Blog Post vs Guide
Landing Page vs Listicle
Product Page vs Review

How It Works

Real Data

Metrics from thousands of live pages, not synthetic benchmarks

10 Metrics

Impressions, CTR, position, readability, speed, structured data, and more

Compare

Pick any two page types or content formats and compare head-to-head

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