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Article / Blog Post vs Guide

Head-to-head SEO performance comparison based on real data

Based on 3,406 pages across 135 websites

Overall Winner
Guide
Wins 3 of 9 dimensions (4 tied)
Metric Article / Blog Post Guide
Avg. Search Impressions
 8,487 10,800
Avg. CTR
 93.5% 40.6%
Avg. Position
 26.5 31.6
Avg. Word Count
 1,536 4,006
Readability Score
 76.7/100 76.3/100
Avg. LCP
 6.04s 5.55s
Avg. Internal Links
 54 87
Structured Data Adoption
 29.9% 54.4%
Alt Text Compliance
 100.0% 100.0%
Avg. Load Time
 1.74s 2.04s

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