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Meta Description Length: Impact on Search Visibility

How meta description length correlates with CTR

Sample Size
44,251

Search Impressions

How search visibility changes based on Meta Desc.

Click-Through Rate

Average CTR based on Meta Desc.

Average Position

Where pages rank based on Meta Desc.

Meta Desc. by Page Type

Page Type Pages
Article / Blog Post 1,788
Product Page 1,714
FAQ Page 456
Category Page 301
Static Page 242
Service Page 148

Frequently Asked Questions

What is the ideal meta description length?

Google typically displays up to 155-160 characters of a meta description. Our data shows meta descriptions between 80-155 characters tend to have the best CTR, giving enough information to entice clicks without being truncated.

Other Factors

Schema Markup FAQ Schema Article Schema Product Schema Breadcrumbs Schema Count Headings

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