WordPress vs Wix

Head-to-head SEO performance comparison based on real data

vs

Based on 26,819 pages across 72 websites

Overall Winner
Tie
Both platforms win 3 of 10 dimensions each
Dimension WordPress Wix
Overall SEO Score
Average SEO score across all pages
51.6/100 41.2/100
Core Web Vitals (LCP)
Largest Contentful Paint — lower is faster
7.96s 5.85s
Core Web Vitals (CLS)
Cumulative Layout Shift — lower means less visual jank
0.04 0.00
Content Readability
AI-assessed readability score
71.2/100 72.6/100
Alt Text Compliance
Percentage of images with alt text
100.0% 100.0%
Structured Data Adoption
Percentage of pages with structured data
35.3% 58.4%
Title-Content Consistency
How well page titles match content
0.0/100 0.0/100
Internal Link Density
Average incoming internal links per page
59 12
Broken Link Rate
Average on-page errors per page — lower is better
N/A N/A
Page Speed
Average page load time — lower is faster
3.23s 1.59s
Average Content Length
Average word count across all pages
650 words 352 words

Visual Comparison

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