WordPress vs Shopify

Head-to-head SEO performance comparison based on real data

vs

Based on 25,132 pages across 73 websites

Overall Winner
WordPress
Wins 4 of 10 dimensions (4 tied)
Dimension WordPress Shopify
Overall SEO Score
Average SEO score across all pages
55.0/100 66.9/100
Core Web Vitals (LCP)
Largest Contentful Paint — lower is faster
7.28s 13.16s
Core Web Vitals (CLS)
Cumulative Layout Shift — lower means less visual jank
0.03 0.16
Content Readability
AI-assessed readability score
74.8/100 71.2/100
Alt Text Compliance
Percentage of images with alt text
100.0% 100.0%
Structured Data Adoption
Percentage of pages with structured data
29.9% 13.2%
Title-Content Consistency
How well page titles match content
0.0/100 0.0/100
Internal Link Density
Average incoming internal links per page
28 22
Broken Link Rate
Average on-page errors per page — lower is better
N/A N/A
Page Speed
Average page load time — lower is faster
2.49s 1.98s
Average Content Length
Average word count across all pages
1,145 words 297 words

Visual Comparison

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